Three operators, one editor of record, one weekly cadence. Here is how work actually moves through the Neurad desk.
Draft campaigns and edits against approved templates. They live in the queue; they do not publish on their own.
The second pair of eyes. Approves scope, budget, and targeting before anything reaches the API.
Owns the integration: credentials, quotas, error handling, and the health of the connection to Google Ads.
A brief enters the queue: which owned brand, what objective, what budget ceiling.
An operator builds the campaign or edit from a template. State: awaiting review.
The reviewer approves or sends back. Only approved items can call the API.
The desk writes to the account and records who, what, and when in a plain change log.
Review last week's numbers across all owned accounts. Decide what to pause, what to scale, and which briefs enter the queue.
Operators draft; the reviewer signs off; approved changes go live through the API. New Search campaigns and the bulk of edits happen here.
Pull the week's reporting into the board, annotate the change log, and tee up Monday. No large changes on Fridays.